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True or false? Your team should insist on having all major stakeholders join planning meetings and consider having the CMO, IT, Sales managers, and other internal departments involved in the first few calls. Securing this buy-in up front will set the whole organization up for success.

True False Download HubSpot Marketing Hub Implementation Certification Answers [100%…

Read MoreTrue or false? Your team should insist on having all major stakeholders join planning meetings and consider having the CMO, IT, Sales managers, and other internal departments involved in the first few calls. Securing this buy-in up front will set the whole organization up for success.

Scenario: Your champion at a client’s firm is pushing back against changing their marketing automation strategy, even though your research and discovery clearly show their approach isn’t effective. Instead of being receptive to your ideas, the idea of changing too many processes makes them uncomfortable, especially since they personally built many of the old processes. What should you do?

Suggest that you part ways amicably. A client who doesn’t…

Read MoreScenario: Your champion at a client’s firm is pushing back against changing their marketing automation strategy, even though your research and discovery clearly show their approach isn’t effective. Instead of being receptive to your ideas, the idea of changing too many processes makes them uncomfortable, especially since they personally built many of the old processes. What should you do?

Scenario: You, your firm’s full stack developer, can hear your strategist and salespeople having an important conversation with a frustrated prospect. The prospect is asking a number of technical questions, and your strategist/salespeople are unable to answer them fully, because the topics are outside their area of expertise. However, you think you might be able to answer at least a few of the questions. What should you do?

Don’t interfere. You’re not a sales or implementation expert, and…

Read MoreScenario: You, your firm’s full stack developer, can hear your strategist and salespeople having an important conversation with a frustrated prospect. The prospect is asking a number of technical questions, and your strategist/salespeople are unable to answer them fully, because the topics are outside their area of expertise. However, you think you might be able to answer at least a few of the questions. What should you do?