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What’s the role of the control group?
It’s a group separated from the rest of the experiment…
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Read MoreWhat’s the role of the control group?
For which of these situations would a location extension be preferable to an affiliate location extension?
When you own your own business and you want to…
For which of these scenarios would an affiliate location extension be useful?
When an advertiser sells products or services through business-to-business commerce…
You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
Store Sales Store Visits Ad Actions Local Actions
Which of these goals would a store marketing/traditional marketing team prioritize?
Grow digital sales through digital marketing channels. Grow in-store sales…
What benefit does the pickup later option offer?
Lets you promote products that aren’t currently available in- store,…
How does Google measure store visits?
When users purchase online and then visit a store, Google…
If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?
Business Profile manages campaigns, Merchant Center manages store information, and…
What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?
Include all products from the local product feed Include all…
Aside from store visits, which of these inputs would you need to measure store sales?
location extension information maps engagements ad engagements surveys