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Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
When the bumper ad was skippable. When consumers viewed a…
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Read MoreBased on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)
Trick viewers into thinking they’re watching something different. Offer free…
Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?
Custom Affinity Program Candidate Detailed Demographic Determinant List
Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?
Custom Remarketing for YouTube Customer Match Audiences for YouTube Custom…
Aside from conversion tracking, what’s a requirement for using store visits?
The advertiser must have at least 10 video ads currently…
As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?
YouTube campaigns require no management. YouTube is powered by Google…
As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
In highly engaged moments when her audience is at home,…
As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?
Creators are paid for generating cross-channel engagement. Creators are paid each time…
Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)
Past purchases Music preference Homeownership status Device type Household income
Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)
In-Market audiences Custom Affinity audiences Life Events audiences Demographics audiences Custom…