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An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?

A creative for walking shoes is a dynamic animation and…

Read MoreAn athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?

You are launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?

Run the Cross-device conversions report. Run the Multi-device Report. Run…

Read MoreYou are launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?

Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their Campaign Manager 360 network set up. Step-by-step, which processes should you follow when carrying out their campaign?

Create ads. 2. Create an advertiser. 3. Create a campaign.…

Read MoreYour client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their Campaign Manager 360 network set up. Step-by-step, which processes should you follow when carrying out their campaign?

Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?

Select the trafficking workflow. Select instant reporting. Select Report Builder.…

Read MoreYour client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?

You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?

Review your Cross-environment Report to check on campaign effectiveness across…

Read MoreYou’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?

Your client wants to create a video campaign with your agency. They ask you for an example when you might use the video impressions or video starts metric from Campaign Manager 360. How do you answer them?

You’re a marketing manager for a mobile phone repair company…

Read MoreYour client wants to create a video campaign with your agency. They ask you for an example when you might use the video impressions or video starts metric from Campaign Manager 360. How do you answer them?

An agency is working with a jewelry retailer on a campaign. They review their client’s report and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?

They included four different creatives to run in this campaign.…

Read MoreAn agency is working with a jewelry retailer on a campaign. They review their client’s report and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?