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Google Ads Creative Exam Answer

You want to to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?

Increase the pace and tighten the framing. Lower the brightness…

Google Ads Creative Exam Answer

You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?

Provide multiple options for how viewers can take action. Include…

Google Ads Creative Exam Answer

Which of these aspect ratios are acceptable for image assets used in app campaigns?

1:1, 1.75:1, and 4:5 1:1 and 1.91:1 only 1:1 and…

Google Ads Creative Exam Answer

You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

Build suspense with a slow pace to start. Use engaging…

Google Ads Creative Exam Answer

You’re managing app campaigns for a project management software company. Which of the following assets should you use?

An image of someone holding a phone with the app…

Google Ads Creative Exam Answer

You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?

Location insertion Keyword insertion Dynamic customizer Countdown customizer

Google Ads Creative Exam Answer

You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

Feature products in only the first and last five seconds.…

Google Ads Creative Exam Answer

When making a video ad with an awareness objective, which tactic should you use?

Let the product shine, and be different, yet simple. Make…

Google Ads Creative Exam Answer

Which set of words outlines the key principles of Google’s ABCDs of effective creative?

Attraction, Branding, Connection, Direction Attention, Branding, Connection, Direction Audience, Branding,…

Google Ads Creative Exam Answer

You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

Supers Color Call-to-action (CTA) Audio