As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
In highly engaged moments when her audience is at home, not distracted by the world around them.
In highly engaged moments when her audience needs YouTube content that’s general and popular.
In moments when her audience is engaged in content delivered at night, similar to when they watch TV.
