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Amazon uses internally developed systems to detect and filter out invalid activity, such as robots that generate fake clicks.
True False
Category Amazon DSP Exam Answer
Read MoreAmazon uses internally developed systems to detect and filter out invalid activity, such as robots that generate fake clicks.
Using the following report, which audience segment might the campaign manager choose to add to their targeting approach?
LS – Drama Movie Interest LS – Music, Movies, TV…
Which of the following metrics are non-ad-attributed?
Add to cart Detail page view Retail insights Purchase
Which of the following statements most closely describes automatic optimization in the Amazon DSP?
It works to adjust viewability constraints based on campaign settings.…
True or false? PMP preferred deals are an option that bypass auctions completely.
True False
Which advertising method may involve real-time bidding?
Programmatic advertising Direct advertising
Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?
Link in campaign Link out campaign
Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?
Select only auctioned supply Select only Amazon O&O properties Select…
Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?
Yes No
Third-party exchanges rely on which buying method?
Open auction Private auction Fixed auction