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Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.
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Category Amazon DSP Exam Answer
Read MoreAmazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.
Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren’t performing well. Which downloadable report should he use?
targeting report placement report advertised product report search term report
Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)
Increase bids on under performing keywords Pause the campaign since…
Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.
Increase bids on keywords with high ACOS Decrease bids on…
Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
the campaign automatically continued running on Tuesday the campaign paused…
Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?
Automatic targeting Manual targeting
Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
cost-per-click relevancy engagement ad spend
Omar writes science fiction novels. He notices he has been paying for clicks when customers search for “science textbooks.” Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?
broad match phrase match exact match negative phrase match
Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
decrease bids on low performing keywords add new keywords add…
Which two variables are used by the auction to determine which ad will display?
pixels, cost-per-click-bid ad type, budget cost-per-clickbid, relevancy ad spend, relevancy