- Copying your attribution tag to append on your ad as the click-through URL.
- Creating line items, which generates attribution tags that are placed on ads.
- Naming your order.
- Generating a report to validate that you are measuring all your ad’s clicks correctly.
- Detail page views of all products
- Impressions from your ad campaign
- Amazon Attribution metrics that correspond only to the specific products associated to an Order and its attribution tags.
- Add to cart rates of select products
- By uploading my advertiser site data to Amazon Attribution.
- By manually creating attribution tags, one by one. To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies.
- By using bulk operations to create tags for Google Ads campaigns. To do so, advertisers upload their campaign information into Amazon Attribution, then upload their tag sheet into their campaign manager.
- By using Pixel Applier to save time tagging on my Google Campaign Manager (GCM) display or video campaigns. To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button.
- Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
- You cannot use attribution tags to measure performance in Amazon Attribution.
- Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
- Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.
- Test and learn; discover new audiences to reach.
- Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
- Create retargeting audiences within Amazon Attribution
- Identify Amazon audiences to target within Amazon DSP.
- Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
- Amazon Attribution allows for performance measurement of ads on Amazon properties.
- Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
- Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.
