Category: Amazon DSP Exam Answer

Download Amazon DSP Certification Exam Answers

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You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?

  • Turn off “automatically optimize line item budgets”
  • Turn on “automatically optimize line item budgets” and opt out that one line item
  • Turn on “automatically optimize line item budgets” and allow all line items to be automatically optimized
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Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

  • None of the above.
  • Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
  • Focus on your ads that he lp drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
  • Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
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Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

  • Used for an understanding of initial awareness for your product from your advertising campaign.
  • Provide a percentage chance of a shopper purchasing the product when they click on your ad.
  • Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
  • Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.