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Category Amazon DSP Exam Answer

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Amazon DSP Exam Answer

You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a speciﬁc need for spend on one line item. Which of the following is the best solution for you?

Turn off “automatically optimize line item budgets” Turn on “automatically…

Amazon DSP Exam Answer

Once you create a new advertiser, you will need to notify your Amazon representative for approval.

True False

Amazon DSP Exam Answer

Which is the correct hierarchy within the Amazon DSP?

Advertiser > Entity > Order > Line item Order >…

Amazon DSP Exam Answer

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

Detail page views, Detail Page view rate, Add to carts,…

Amazon DSP Exam Answer

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

None of the above. Focus on your ads that help…

Amazon DSP Exam Answer

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

Used for an understanding of initial awareness for your product…

Amazon DSP Exam Answer

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

True False

Amazon DSP Exam Answer

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

Keyword creative report Summary report Order summary report Performance report

Amazon DSP Exam Answer

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

True False

Amazon DSP Exam Answer

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

False True