Category: Amazon DSP Exam Answer

• Use the “Add link” function on clickable content
• Structure your pages to drill down from broader categories to more specific products
• Employ hero ASINs, featuring unique ASINs or new products

• True
• False

1. Allows you to add text, images, and ASINs
2. Makes it easy for you to update on a regular basis
3. Provides an HTML editor for customization
4. Provides templates, widgets, and tiles

1. The advertiser assigns a creative to a line item that has not ended.
2. The creative approval process is initiated.
3. The creative scanner looks at the creative and the 3P vendors used in the context of the line items that it’s associated to.
4. The creative is approved or rejected.

1. Detail page view rate (DPVR)
2. Cost per aquisition
3. Return on ad spend (ROAS)
4. Click-through rate (CTR)

• Detail page view (DPV) (1)
• Pixel conversion (2)
• Purchase (3)
• Click (4)

• Creative must feature a picture of the advertised product
• Advertisements must be visually distinct from page content
• Advertisements must feature the Amazon logo
• Advertisements must have a clear call-to-action

• Frontloaded pacing profile
• Evenly pacing profile
• Catch-up boost
• Budget cap

• Including any audiences (A or B)
• Including all audiences (A and B)
• Including a single audience (A)
• Excluding all audiences (not A and not B)

• Separate line items based on the supply source
• Use all available supply sources for each line item

• Track conversions and contribute them to the right audience
• Build audiences based on traffic to your website
• Either / both of these
• Neither of these