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True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.
False True
Category Amazon DSP Exam Answer
Read MoreTrue or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.
True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.
False True
When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?
Link in customer flow Link out customer flow
Which pricing model allows advertisers to set a price range for any single impression?
CPM CPC dCPM
Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?
Advertisers of a service that Amazon does not offer Advertisers…
Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?
Advertisers can access comprehensive and unique inventory that is not…
True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.
False True
Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?
Deal report Performance report 3P vendor report Audience segmentation report
A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.
GreenTree mobile met both campaign goals GreenTree-BTF met both campaign goals…
Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?
Martina should only leverage manual optimization tactics. Martina should only…