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IMDb is an example of which type of supply source?
Amazon O&O properties Private marketplaces (PMPs) Amazon Publisher Services (APS)…
Category Amazon DSP Exam Answer
Read MoreIMDb is an example of which type of supply source?
There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?
September 25th October 1st September 26th October 6th
Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?
CTAs are not allowed in ads that appear off Amazon…
There is a dedicated team that manually audits inventory for compliance with Amazon’s quality standards.
False True
What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?
5+ reviews and a 3.5+ star rating 50+ reviews and…
True or false? The Amazon DSP is only available in a self-service model.
True False
Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?
Shoppers are not moving from the consideration to purchase stage.…
Which of the following describes the viewability standard used by the Amazon DSP?
10% of pixels in view for at least 2 seconds…
Which of the following statements about private marketplaces (PMPs) are true?
PMPs are invitation-only marketplaces. PMPs allow advertisers broader access to third-party supply. PMPs leverage…
Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)
Add to cart Click-through rate Impressions served Brand halo