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Category Amazon DSP Advanced Exam Answer

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Amazon DSP Advanced Exam Answer

Amazon Ads is integrated with multiple supply-side platforms (SSPs), meaning you can easily access your negotiated inventory with third-party suppliers via Amazon DSP, and run all of your campaign strategies in one place.

True False

Amazon DSP Advanced Exam Answer

Select all settings you must adjust when setting up a private marketplace deal in Amazon DSP.

Supply source Preferred deal vs. private deal Fixed vs. floor…

Amazon DSP Advanced Exam Answer

Is it a best practice to select multiple private marketplace deals on the same line item?

• No. You should separate deals into their own line…

Amazon DSP Advanced Exam Answer

What advertiser insights can you use to build lookalike audiences?

DMP-transferred audiences or advertiser hashed-customer list All of these Pixel…

Amazon DSP Advanced Exam Answer

Which of the following are short commands or shortcuts for commands passed to Amazon DSP to enhance ad line and creative monitoring capabilities externally, without the need to generate multiple third-party tag sets.

Click tags Server-to-server integrations Impression tags Creative macros

Amazon DSP Advanced Exam Answer

You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true?

Amazon Ads can generate impression forecasts against newly-transferred audiences after…