- Remarketing pixel
- None of these
- Conversion pixel
- Conversion and remarketing pixel
Category: Amazon DSP Advanced Exam Answer
When directing to an Amazon Ads site for mobile in-app ads with a third-party tags, you can use a 1×1 pixel or a redirect.
- False
- True
Third-party video creative type supports which of the following third-party tags?
- All of the these
- VAST 2
- VPAID Flash
- VPAID JS
Amazon Advertising tag (AAt) supports conversion insights. Therefore, you do not need to use a simple conversion pixel for conversion insights, optimization, and reporting.
- True
- False
Which audience type drives consideration for your brand, by engaging users that have regularly demonstrated shopping behaviors reflective of broad interest groups, like tech enthusiasts and foodies.
- Lifestyle audiences
- In-market audiences
- Life event audiences
- Demographic audiences
Advertiser A bids $0.45, Advertiser B bids $0.65, and Advertiser C bids $1.05. Which of the following is true in a second-price auction?
- Advertiser C wins and pays $1.05.
- Advertiser C wins and pays $0.66.
- Advertiser C wins and pays $0.65.
- Advertiser B wins and pays $0.66.
An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?
- Preferred deal
- Private auction deal
- Advertiser first deal
- Prime day deal
Amazon Ads enables you to create brand-based audiences around which of the following behavior types?
- Brand views
- Brand purchases
- Similar brand views
If you want to control your pacing and performance trade-off for your advertising campaign, what is the best option to choose in order settings?
- Max bid
- “While spending full budget, maximize performance” bid strategy
- “Maximize performance” bid strategy
- Automated budget optimization
Which is a tool where advertisers buy ads in an automated fashion?
- Bid request
- Supply-side platfrom (SSP)
- Demand-side platform (DSP)
- Model-predicted action
