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Using the audience builder in Amazon DSP, you are able to create custom audiences based on which of the following?
Searches Brand views Product purchases
Category Amazon DSP Advanced Exam Answer
Read MoreUsing the audience builder in Amazon DSP, you are able to create custom audiences based on which of the following?
Amazon Ads allows you to build and engage with audiences that have streamed content on Twitch, based on channels, genres, and games, with a 180-day lookback window.
False True
If you have an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.
True False
This type of pixel can be generated by navigating to the events tab in Amazon DSP.
Both simple pixel and AAt Floodlight pixel Amazon Advertising tag…
Which activity provides a stronger signal of an ad’s impact on a conversion.
All-up conversion Post-view conversion Pre-view conversion Post-click conversion
If you use third-party served creatives in Amazon DSP, which of the following policies are true?
When directing to an Amazon Ads site for mobile in-app…
Amazon Publisher Services (APS) allows Amazon DSP advertisers to have direct access to premium publisher inventory for increased efficiency and performance without supply-side fees.
False True
If you associate two pixels to an order, and they both have the same event type, the combined ad-attributed conversions for both those pixels will be aggregated into one column in reporting.
False True
If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?
The Amazon DSP will adjust bids based on the likelihood…
Which of the following are true?
All of these are true. If a third-party pixel is…