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Category Amazon DSP Advanced Exam Answer

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Amazon DSP Advanced Exam Answer

Lifestyle audiences can be used to drive brand awareness, and for advertising everyday products and services such as B2B courier services, organic produce, etc.

True False

Amazon DSP Advanced Exam Answer

Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?

Second-price auction Third-price auction First-price auction

Amazon DSP Advanced Exam Answer

You are running a campaign with the bid strategy “Maximize performance,” and your campaign is under-pacing, but you are hitting your goal KPI. What is an optimization you can implement to improve pacing?

Increase your base bid. Lower your base bid. Add daily…

Amazon DSP Advanced Exam Answer

Which of the below statements is true for private auction deals?

Private auction deals allow you to pay a varied CPM…

Amazon DSP Advanced Exam Answer

Which of the below is NOT considered a conversion metric?

Impressions Pixel conversions Purchases Detail page views

Amazon DSP Advanced Exam Answer

When are conversions for Amazon DSP campaigns reported?

1 day after the conversion On the day of the…

Amazon DSP Advanced Exam Answer

What is Amazon DSP’s attribution lookback window?

1 day 14 days 7 days 30 days

Amazon DSP Advanced Exam Answer

A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?

Post-click conversion All-up conversion Pre-view conversion Post-view conversion

Amazon DSP Advanced Exam Answer

Attribution reinstatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign. This process then occurs on a rolling basis following each reinstatement.

True False

Amazon DSP Advanced Exam Answer

How will conversions be impacted (if at all) after a campaign ends?

All of these may occur. The last set of conversion…