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Which of the following are reasons your private marketplace deal may not be bidding?

  • The line item has already reached its frequency cap for that user, therefore the line item is not considered.
  • The geo location of the line item overlaps with the location properties of the request.
  • The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request, therefore the line item is not considered.
  • The order has already reached its frequency cap for that user, therefore the line item is not considered.
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When you’re creating a simple pixel in Amazon DSP, which of the following is true?

  • You will need to create both remarketing and lookalike audiences separately in the audiences tab of Amazon DSP.
  • To create a remarketing audience based on pixel exposure, go into the audiences tab of Amazon DSP.
  • You can create a remarketing audience at the same time as you create the pixel through the pixels tab of Amazon DSP.