- Demographic
- Overlap reports
- Timing
- Purchase frequency
Category: Amazon Ads Campaign Planning Exam Answer
Retail insights can look back to compare insights from _____________ in the past?
- 13 months
- 12 months
- 14 days
- 6 months
When should an advertiser consider leveraging below the fold (BTF) placements?
- For campaigns with an awareness goal
- When there is a cost per acquisition goal
- When the goal is viewability
- When incremental reach is important
Which retail metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
- Conversion rate
- Search impressions
- Glance views
- Earned media impressions
Darci is reviewing an overlap for her brand and notes that one of the overlapping audiences has a size of 4. What does this indicate?
- The audience is 4 times as likely to interact with the brand than the average audience on Amazon.
- The overlapping audience is 4 times as likely to fall into the audience selected for the report than the average audience on Amazon.
- The overlapping audience is 40% similar to the average audience on Amazon.
- The audience is larger than 40% of all Amazon audiences.
True or false? Advertisers of brands that do not sell on Amazon can leverage Amazon’s industry-specific insights that can be used to make ads more relevant to customers.
- True
- False
True or false? It’s best to maximize the number of clicks a customer must take between the initial click of an ad and the end action, in order to obtain the most accurate conversion metrics.
- True
- False
Which of the following is a benefit to combining display ads with sponsored ads?
- Reengage shoppers after they use the discovery bar or browse for related products
- Reach customers who are not actively searching or browsing for related products
- Help reach 10 times more high-intent shoppers
- All of these
Chukwudi wants to understand when his brand’s customers are most likely to buy so that he can do a homepage takeover on a day that shoppers are most likely to purchase his products. Which audience insight would help him find this information?
- Demographic
- Overlap reports
- Timing
- Purchase frequency
Alify has worked with Amazon to create a campaign that uses an Easter egg for unique shopping queries. For which of the following goals is this strategy LEAST likely to be effective?
- Promote an exclusive offer
- Drive conversions
- Promote an event
- Drive awareness of a new product
