Category: Amazon Ads Campaign Planning Exam Answer

Download Amazon Ads Campaign Planning Certification Exam Answers

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Rufina referenced insights for similar brands and determined that, in her brand’s category, her brand was below the category benchmark for time between purchases. What type of campaign strategy could Rufina run to help her brand reach the benchmark?

  • Purchase campaign to reach shoppers that have not purchased from the brand before
  • Loyalty campaign to reach shoppers that have purchased products, to remind them to purchase again.
  • Consideration campaign to help reach new shoppers that have looked in the category, but are not familiar with her brand
  • None of the above
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Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

  • Use display ads to remarket to audiences who have viewed her product detail pages but did not purchase.
  • Focus on educating shoppers on product details and how-tos.
  • Build brand recognition with shoppers.
  • Use sponsored ads to encourage repeat purchases.
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Nino is an advertiser for an apparel company that sells both men’s and women’s clothing. How might Nino best use audience insights to see how his brand performs in each category?

  • None of the above
  • View demographic insights for men’s and women’s clothing separately
  • View demographic insights for categories other than men’s and women’s clothing.
  • View demographic insights for all product categories combined