Category Amazon Ads Campaign Planning Exam Answer

Using the audience planning tool, Dae Woon has discovered an opportunity to engage audiences considering his brand but have not yet demonstrated purchase intent. Which of the following strategies would you recommend Dae Woon take in their next campaign?

Focus on educating shoppers on product details and how-tos. Use…

Read MoreUsing the audience planning tool, Dae Woon has discovered an opportunity to engage audiences considering his brand but have not yet demonstrated purchase intent. Which of the following strategies would you recommend Dae Woon take in their next campaign?

Ocean World, a swimwear brand, considers summer to be their peak season. What is the recommended approach for them to help customers discover, consider, and purchase their products during and outside of peak season?

Always-on sponsored ads, with display ads during peak season Always-on…

Read MoreOcean World, a swimwear brand, considers summer to be their peak season. What is the recommended approach for them to help customers discover, consider, and purchase their products during and outside of peak season?