- Link out campaign
- Link in campaign
Category: Amazon Ads Campaign Planning Exam Answer
Out-of-home (OOH) executions may be best suited for which type of goal?
- Generate awareness
- Drive conversion
- Build consideration
- Build loyalty
Using the audience planning tool, Dae Woon has discovered an opportunity to engage audiences considering his brand but have not yet demonstrated purchase intent. Which of the following strategies would you recommend Dae Woon take in their next campaign?
- Focus on educating shoppers on product details and how-tos.
- Use sponsored ads to encourage repeat purchases.
- Build brand recognition with shoppers.
Caren is planning an ad campaign aimed at retaining her brand’s existing customers. Which solution would she use to drive loyalty through Subscribe & Save messaging?
- Display ads
- Sponsored Products
- Video ads
- Sponsored Brands
True or false? Amazon custom landing pages must be developed by the advertiser’s creative team.
- True
- False
Which type of campaign can help engage new customers and drive brand discovery?
- Link out campaigns
- Link in campaigns
How can an advertiser use Amazon on box ads?
- Promote awareness by advertising the brand on the box
- Neither option is possible
- Promote a specific product on the branded box
Ocean World, a swimwear brand, considers summer to be their peak season. What is the recommended approach for them to help customers discover, consider, and purchase their products during and outside of peak season?
- Always-on sponsored ads, with display ads during peak season
- Always-on display ads, with sponsored ads during peak season
- Always-on video ads, with display ads during peak season
- Always-on sponsored and display ads
True or false? It is recommended that advertisers request the audience planning tool report monthly in order to assess the impact of varying strategies.
- True
- False
Why is it important for an advertiser to consider the length of time between shoppers’ discovery and final purchase?
- There is an opportunity to help high-intent shoppers discover the brand’s product while they are in this research stage.
- Shoppers are less likely to purchase if they leave after the discovery phase.
- Shoppers are more likely to purchase another brand’s products after a certain length of time.
