- Video ads
- Display ads
- Out-of-home custom solutions
- Sponsored Products
- Advertisers can use the audience planning tool to request insights from other brands.
- The audience planning tool assesses the estimated number of customers that are engaged in the advertiser’s brand at each stage of the customer journey.
- The audience planning tool can be used to help inform advertising strategies across each stage of the customer journey.
- Advertisers can only use the audience planning tool to understand insights surrounding their own brands.
- Link in campaign
- Link out campaign
- Consideration and purchase
- Awareness and purchase
- Awareness and loyalty
- Purchase and loyalty
- Reach customers via Amazon’s homepage
- Reach a narrow selection of customers
- Reach customers where they are
- Reach customers with OOH placements that are brought into their homes
- Use sponsored ads with video ads to reach customers in loyalty stage
- Use Sponsored Products and Sponsored Brands to reach customers in consideration and purchases stages
- Use display and video ads to reach customers in purchase stage
- Use display ads with sponsorships to reach customers in awareness stage
- Compliment a sponsored ad campaign by adding display ads.
- Use both Sponsored Products and Sponsored Brands
- Launch an out-of-home custom solution to compliment a sponsored ad campaign.
- Incorporate a video component into a display campaign.
- Amazon original video content
- Amazon on box ads
- Pop-up stores
- Amazon Easter eggs
