- Custom landing pages developed by Amazon
- Easter eggs using unique shopping queries
- Video content as a co-marketing campaign with Amazon
- Experiential advertising campaigns such as pop-up stores
Category: Amazon Ads Campaign Planning Exam Answer
True or false? Pending eligibility, link-out campaigns are available to brands that sell on or off Amazon.
- False
- True
Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?
- Use overlap reports to understand the shared attributes of her audiences and other similar audiences on Amazon.
- Use Sponsored Products to reach existing in-market demand for her brand’s products.
- Use timing insights to understand the time of day her audience is purchasing on Amazon.
- Use retail insights to understand baseline traffic and performance of her brand on Amazon.
True or false? Customers tend to mostly shop during peak times, so campaigns should be limited to these specific peak periods.
- True
- False
Rosalva is an advertiser at a home goods brand. She wants to understand the percentage of repeat versus one-off purchases made by her customers so she can determine which type of display campaign to run. Which audience insight would help Rosalva achieve this goal?
- Demographic
- Purchase frequency
- Overlap reports
- Timing
Juan is looking to drive product discoverability for a new product during key research moments in the customer journey. Which of the following solutions best fits this use case?
- Sponsored Products
- Video ads
- Display ads
- Out-of-home custom solution
Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
- There is a reporting error.
- Shunsuke’s brand’s presence had grown on Amazon as a result of the campaign from months prior.
- Another advertiser must be promoting Shunsuke’s brand.
- Campaigns in the same category are driving awareness of Shunsuke’s brand.
Which of these sponsored ad types is better suited for branding awareness campaigns?
- Sponsored Brands
- Sponsored Products
Adaeze is an advertiser at an athletic wear company promoting a new women’s running shoe. She used audience insights to determine that shoppers most likely to engage with her brand were married women, so she tailored her creative to best reach this audience. Which audience insight did she use to learn this?
- Purchase frequency
- Overlap reports
- Demographic
- Timing
Emanuele is about to launch a link-out campaign that directs shoppers to an insurance quote form. He wants to ensure optimizations are made in real-time to best measure the campaign’s performance. Which of the following suggestions would you make to Emanuele?
- Place a pixel on the landing page and all subsequent pages of the quote form until the submission page.
- Rely on conversion metrics without the use of pixels.
- Place a pixel on the landing page only.
- Place a pixel on the last page of the quote form only.
