Category AI-Powered Performance Ads Exam Answers

A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?

The data can be replicated with ease by different teams…

Read MoreA marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?

A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?

How can our data collection policies encourage our customers to…

Read MoreA digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?

A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?

Begin with a strong measurement and attribution strategy based on…

Read MoreA chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?