- Responsive search ads limit a marketer’s opportunity to compete in more auctions and match to more queries.
- Responsive search ads review data to manually choose the best combination of headlines and assets to show users.
- Responsive search ads save time by creating one ad with multiple headline and description assets that can be shown in different configurations to different users.
- Responsive search ads allow advertisers to share their messages with more potential customers, by permitting ads to display properly for different device sizes.
The correct answer is:
- Responsive search ads save time by creating one ad with multiple headline and description assets that can be shown in different configurations to different users.
- Insights derived from machine learning and simulations that spot potential performance uplift in regards to a marketer’s specific business objective
- There’s no specific focus, with recommendations of all types being surfaced for all individual and manager accounts.
- Recommendations are surfaced any time there’s a perceived need for advertisers to expand their business objectives.
- Insights derived from algorithms that identify changes needed for the largest increase in campaign spend regardless of impact
The correct answer is:
- Insights derived from machine learning and simulations that spot potential performance uplift in regards to a marketer’s specific business objective.
- Utilize any Smart Bidding strategy as a means of making bids across channels using AI.
- Design effective creatives that are tailored to the new line of couches for which they wish to increase sales.
- Put a limit on the sharing of audience data so that human input doesn’t interfere with AI-powered processes.
- Make sure their Google Merchant Center and Google Ads accounts are separate so that they can avoid overlap.
The correct answer is:
- Design effective creatives that are tailored to the new line of couches for which they wish to increase sales.
- Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
- A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
- Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
- Adding negative keywords can help prevent customers from leaving poor reviews about a business.
The correct answer is:
- Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
- The data can be replicated with ease by different teams in their organization.
- The data is a powerful indicator of industry-wide performance for machine learning.
- The data is comparable to competitors’ data and can thus be used to gauge others’ performance.
- The data comes straight from their customers, which makes it high-quality for this purpose.
The correct answer is:
- The data comes straight from their customers, which makes it high-quality for this purpose.
- How can our data collection policies encourage our customers to share as much as possible?
- How much data storage capability is available on each marketing team member’s corporate device?
- How can we begin to use this data as quickly as possible, even if it means not aligning with other teams?
- How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?
The correct answer is:
- How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?
- All consumers create the same amount of value, so value-based bidding will optimize for driving lead volume for her business.
- Bidding towards value allows marketers to optimize for high-value customers and high volume of leads at the same time.
- Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.
- Using a value-based bidding strategy allows marketers to focus on maximizing website traffic to gain new potential consumers.
The correct answer is:
- Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.
- By determining the extent to which campaigns can be improved and how to go about making improvement
- By the review and dismissal of recommendations that are relevant to their goal to save time optimizing campaigns
- By accepting and immediately applying recommendations tailored to their business, which can save time
- By measuring their score at the individual account level but not their manager account level
The correct answer is:
- By determining the extent to which campaigns can be improved and how to go about making improvement
- By accepting and immediately applying recommendations tailored to their business, which can save time
- Begin with a strong measurement and attribution strategy based on their goals.
- Enable a volume-based Smart Bidding strategy in all campaigns.
- Create a value-based Smart Bidding strategy in their top two campaigns.
- Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.
The correct answer is:
- Begin with a strong measurement and attribution strategy based on their goals.
- Page depth
- Time spent on site
- Cost-per-click
- Cart size
The correct answer is:
