- Disregarding suggestions to add relevant new keywords
- Removing negative keywords that could block relevant traffic
- Adding Customer Match lists that contain data more than 90 days old
- Adding more phrase and exact match keywords in order to improve reach
The correct answer is:
- Removing negative keywords that could block relevant traffic.
- The review of marketing best practices checklists
- Keeping bids consistent during seasonal events
- Product-level testing and rotation
- The adjustment of bids during seasonal events
- Creative-level testing and rotation
The correct answer is:
- The review of marketing best practices checklists
- The adjustment of bids during seasonal events
- Creative-level testing and rotation
- Building campaigns around specified manual optimization levers
- Segmenting account structure via device and match type with the aim of customizing creative
- Creating the most campaigns possible in order to reach business goals
- Focusing account structure on business goals as opposed to channel silos
The correct answer is:
- Focusing account structure on business goals as opposed to channel silos.
- Phrase match keywords, Exact match keywords, Smart Bidding
- Smart Bidding, Responsive Search Ads, Broad match keywords
- Smart Bidding, Responsive Text Ads, Uncapped budgets
- Responsive Search Ads, Image Assets, Broad match keywords
The correct answer is:
- Smart Bidding, Responsive Search Ads, Broad match keywords.
- Forecast the impact of different budgets to understand how performance may change.
- Identify the opportunity size for upcoming seasonal periods of increased sales.
- Understand which billing method is best suited for an account.
- Review how much each keyword in a campaign has spent over the past month.
The correct answer is:
- Forecast the impact of different budgets to understand how performance may change.
- Identify the opportunity size for upcoming seasonal periods of increased sales.
- AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns.
- Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity.
- Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
- When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance.
The correct answer is:
- Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
- By letting marketers see the top asset combinations for each campaign type in an account
- By letting marketers review recommendations for headlines and descriptions in order to make stronger ads
- By letting marketers understand why performance changes were made in just a few clicks
- By letting marketers determine what level a budget should at in order to achieve maximum performance
The correct answer is:
- By letting marketers understand why performance changes were made in just a few clicks.
- Measure their score at the individual account level, but not their manager account level.
- Save time by accepting and immediately applying recommendations tailored to their business.
- Identify how much existing opportunity for improvement their campaigns have and how they can be improved.
- Review and dismiss recommendations that are relevant to their goal to save time optimizing campaigns.
The correct answer is:
- Save time by accepting and immediately applying recommendations tailored to their business.
- Identify how much existing opportunity for improvement their campaigns have and how they can be improved.
- Necessary value
- Intrisic value
- Actual value
- Unique value
The correct answer is:
- Target ROAS
- Maximize clicks
- Maximize conversions
- Target conversion value
The correct answer is:
