- Identify budget limitations that could be preventing assets from being shown in auctions.
- Find new keywords to add to a campaign so that asset reach can be improved.
- Examine high-performing assets as a means of inspiring future creative assets.
- Spot opportunities to replace assets that aren’t performing well.
or
- Spot new keywords to be added to a campaign as a means of improving asset reach.
- Look to high-performing assets as models to inspire future creative assets.
- Discover the budget limitations could be restricting assets from showing in auctions.
- Find opportunities to replace low-performing assets with assets that could be more effective.
- By giving explanations for fluctuations in campaign performance
- By showing the drivers of a campaign’s week-on-week and month-on-month performance
- By allowing marketers to see competitors’ ad performance data
- By putting an automatic pause on campaigns that have low ad strength or a limited budget
The correct answer is:
- By giving explanations for fluctuations in campaign performance
- By showing the drivers of a campaign’s week-on-week and month-on-month performance
- They limit a marketer’s opportunity to compete in additional auctions and match to additional queries.
- They provide for a wider reach to potential customers by catering to different-sized devices.
- They save time by allowing for the creation of a single ad with more than one headline and description asset.
- They manually create customized combinations of headlines and assets to show to different users based on their review of existing data.
The correct answer is:
- They save time by allowing for the creation of a single ad with more than one headline and description asset.
- Target ROAS
- Maximize clicks
- Maximize conversions
- Target conversion value
The correct answer is:
- Setting up an annual forecast at the start of the fiscal year so budgets can be created accordingly
- Coming up with month-by-month plans in the tool and regularly viewing updated forecasts
- Using Performance Planner more during non-seasonal periods, as these are the periods when data is most accurate.
- Viewing forecasts on a year-to-year basis, since sales data during peak seasonal periods is typically higher
The correct answer is:
- Coming up with month-by-month plans in the tool and regularly viewing updated forecasts.
- It’s high-quality and captures customer transactions that drive business results.
- It’s easily replicated by multiple teams within their organization.
- It’s a strong indicator of industry-wide performance for machine learning.
- It’s similar to competitor data and can be used to understand how others are performing.
The correct answer is:
- It’s high-quality and captures customer transactions that drive business results.
- They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
- They ensure statistically significant results by randomly choosing how much Search traffic will be diverted to an experiment.
- They let marketers measure changes’ impact and reverse those changes if needed.
- They can test Google Ads campaigns against TV, print ads, or other traditional media.
The correct answer is:
- They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
- Brand awareness and reach
- Product and brand consideration
- Website traffic
- Local store visits and promotions
The correct answer is:
- Local store visits and promotions.
- Send a quarterly budget review to their supervisor to request additional budget for testing in the upcoming quarter.
- Review industry reports to predict query demand for the coming year and what budget level will be required.
- Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes.
- Set up a monthly or weekly sync with the finance team to share opportunities and results to encourage budget flexibility and collaboration.
The correct answer is:
- Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes.
- When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.
- Check in on forecasts on an annual basis, as data can be skewed when it’s close to an industry’s peak seasonal period.
- Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change.
- For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets.
The correct answer is:
- When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.
