- Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
- Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
- Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
- Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.
The correct answer is:
- Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
- Create value rules based on audiences that have visited a local store in the past.
- Develop a strategy of importing offline values through the use of enhanced conversions for leads.
- Utilize a Maximize conversions bidding strategy in order to increase conversion volume.
- Create a Maximize Clicks bidding strategy to propel website traffic volume.
The correct answer is:
- Develop a strategy of importing offline values through the use of enhanced conversions for leads.
- Adjusting bids during seasonal events
- Reviewing marketing best practice checklists
- Product-level testing and rotation
- Keeping bids consistent during seasonal events
- Creative-level testing and rotation
The correct answer is:
- Adjusting bids during seasonal events
- Reviewing marketing best practice checklists
- Creative-level testing and rotation
- Maximize conversions
- Maximize clicks
- Target Impression Share
- Target ROAS
The correct answer is:
- By avoiding commonly used keywords in headlines and descriptions
- Through the use of more unique headlines and descriptions
- By using the Ad Strength tool to learn more about how to make a Responsive Search Ad
- Through the use of the Keyword Insertion tool that can spot new keyword ideas
The correct answer is:
- Through the use of more unique headlines and descriptions.
- Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
- There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
- Recommendations are surfaced when the system determines that business objectives need to be expanded.
- Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
The correct answer is:
- Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective.
- Insights can be used to discover and diagnose issues around performance.
- Insights can be used to understand emerging search trends and new converting audiences.
- Insights can be used for purposes of optimizing Search campaigns.
- Insights can be used to understand competitors’ weekly spend.
The correct answer is:
- Insights can be used to discover and diagnose issues around performance.
- Insights can be used to understand emerging search trends and new converting audiences.
- Cost-per-click
- Marketing spend
- Profit
- Cost of goods sold
The correct answer is:
- Asset audience insights
- Search trends and demand forecasts
- Diagnostic insights
- Search terms report
The correct answer is:
- Search trends and demand forecasts.
- There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
- Recommendations are surfaced when the system determines that business objectives need to be expanded.
- Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
- Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
The correct answer is:
- Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective.
