If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?

• Create value rules based on audiences that have visited a local store in the past.
• Develop a strategy of importing offline values through the use of enhanced conversions for leads.
• Utilize a Maximize conversions bidding strategy in order to increase conversion volume.
• Create a Maximize Clicks bidding strategy to propel website traffic volume.

The correct answer is:

• Develop a strategy of importing offline values through the use of enhanced conversions for leads.