After analyzing the data from your social media audit, the “stop, start, continue” model can help guide your next steps. For example, if your audit determined that video content achieves high engagement across all platforms, what should you do?

• Stop – decrease resources on Facebook and allocate to TikTok
• Continue – maintain current roster of image and video content
• Start – join a new social network to repost existing video content
• Start – increase social video production budget

The correct answer is:

• Start – increase social video production budget.