Posted on May 6, 2023 May 6, 2023Advertisers focusing on a short-term business goal, like driving sales, should be reaching audiences in which stages of the decision journey? Consideration and purchaseAwareness and purchaseAwareness and loyaltyPurchase and loyaltyPost navigationPrevious post: True or false? The audience planning tool can provide insights into how often an audience engages with a brand.Next post: True or false? An always-on strategy may help advertisers experiment during slow periods so they can uncover best practices to perform better during peak time.
