A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

• Their ad is going to appear if the search terms contain all three of the exact keywords.
• Their ad is going to appear if the search terms are related to the keyword.
• Their ad is going to appear if the search terms have the same meaning as the keyword.
• Their ad is going to appear in the search terms include the meaning of the keyword.

The correct answer is:

• Their ad is going to appear if the search terms have the same meaning as the keyword.