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A large retailer’s Chief Marketing Officer (CMO) wants to revise the company’s marketing strategy by incorporating online and offline KPIs. Historically, the teams have worked in silos. What are three things the CMO should do when they create a holistic online-to-offline strategy? Choose three.

  • Incentivize teams with unified goals and KPIs
  • Set separate goals and KPIs for each team
  • Get to know different teams and what they’re measuring to track against their goals
  • Encourage siloed organizational structure, budgets, and meetings
  • Suggest organizational changes to meeting structure, media budgets and KPIs.