Posted on October 11, 2022A hotel client asks you to measure how many users participated in their rewards program. Which Floodlight capability would you use to measure the information they’ve requested? Use a custom parameter.Use a custom variable.Use a custom attribution.Use a custom metric.Post navigationPrevious post: An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices. What technology are they using with the ads they are working with?Next post: Your client is an advertising agency who manages multiple clients across various categories. How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?