Posted on September 7, 2023If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs? Maximize conversion valueMaximize clicksMaximize conversionsTarget ROAS The correct answer is:Maximize conversion value.Post navigationPrevious post: If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?Next post: Which value definition is commonly used in measurement strategies that are value-centric?
