Posted on May 4, 2023When should an advertiser consider leveraging below the fold (BTF) placements? For campaigns with an awareness goalWhen there is a cost per acquisition goalWhen the goal is viewabilityWhen incremental reach is importantPost navigationPrevious post: Which retail metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?Next post: Retail insights can look back to compare insights from _____________ in the past?
