Posted on February 16, 2023Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use? Keyword PlannerGoogle ImportCampaign SettingsMicrosoft Merchant CenterPost navigationPrevious post: Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword ‘Contoso Coffee’. Why?Next post: Exact match can also match to search queries that are minor variations of the keyword, or ‘close variants’.