Posted on November 18, 2022You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal? In-feed video adsNon-skippable in-stream adsMasthead adsBumper adsPost navigationPrevious post: You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?Next post: To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
