To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

1. Be clear on what the audience should do.
2. Open YouTube ads with impact.
3. Tap into emotion, audio, and pacing.
4. Brand naturally and with purpose.
• Direct (1)
• Connect (3)
• Attract (2)
• Brand (4)