You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.

• Guarantee profitability, traffic, customer base, and sales with Shopping ads..
• Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
• Provide personalized experiences that meet shopper expectations online or in-store.
• Uncover the needs to meet the requirements of curious and impatient consumers.

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