You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two.

• Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
• Boost profitability, traffic, customer base, and sales with Shopping ads.
• Uncover the needs to meet the requirements of curious and impatient consumers.
• Provide personalized experiences that meet shopper expectations online or in-store.

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