You've joined a startup company. Before building out your content strategy, you'll need to develop your company's primary buyer persona. What's the appropriate order for developing the buyer persona for your startup?

HubSpot Inbound Certification Exam Answers [100% Pass & Money Back Guarantee]

You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?

Answer

Research, identify trends, and create persona stories
Create persona story, test and optimize, and make assumptions
Make assumptions, identify trends, and ask company employees for input
A buyer persona shouldn’t be developed at this time.

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