You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

• Merchant Center lets you manage how your in-store and online product inventory appears on Google.
• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
• Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.

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