Posted on October 9, 2022You work for a pet company and want to optimize their campaign for customers that spend the most money and have the best transaction return on ad spend. Which bidding strategy should you use? Custom biddingMaximize conversionsMaximize clicksActive viewPost navigationPrevious post: A marketer created an ad for a beachfront property with an infinity pool. The ad needs to be shown to people searching for this type of property for their next vacation getaway. Which type of audience should the marketer select?Next post: You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?
