You see an increase in your app’s churn rate after a year during which it was steady. How can a custom store listing help you proactively avoid the loss of your users?

• You can target inactive users and explain the benefit of new features or recently added benefits.
• You can present users with a single and stable message that appeals to a wide and diverse user base.
• You can present multiple non-specific messages to a wide range of users with a single description for all.
• You can target a wide range of users with a single store listing that’s easy to maintain and doesn’t need monitoring.

The correct answer is:

• You can target inactive users and explain the benefit of new features or recently added benefits.