Category: Yandex Direct Exam Answers

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What Does The ‘Coverage’ Field In The Yandex.Audience Platform Refer To?

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Answer

·         The number of impressions for the segment.

·         The exact number of users found.

·         Cookies on different devices over the past 30 days.

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Let’s Say You Own A Restaurant In A Business Centre. Your Goal Is To Attract As Many Employees Of This Business Centre As Possible. What Can You Do To Reach This Goal?

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Answer

  • Launch a campaign with a Look-alike segment for current visitors.
  • Launch a search campaign with the keywords: “where to eat in the business center” and “business lunch.”
  • Use polygons in Yandex.Audience with the option “Audience: works.”

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What Can Advertisers Use The Yandex Advertising Network For?

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Answer

  • To target customers with specific offers based on the advertiser’s product feed.
  • To display ads related to users’ interests, online behavior and the content of the current site.
  • To use search banners to raise brand awareness.

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