Category: Yandex Direct Exam Answers

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How Does A Goal Differ From A Segment?

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Answer

  • The only difference between segments and goals is that they are created in different sections of Yandex.Metrica.
  • Data for goals becomes available only after the goal has collected it. For segments, historical data is available starting from the day Yandex.Metrica was installed on a site.
  • Segments can be used in Yandex. Direct, the goals can only be used to analyze user behavior on the website.

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How Can You Upload Multiple Ad Groups Into Yandex.Direct? Select The Most Complete Answer.

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Answer

  • Using the Yandex.Direct interface.
  • Using an Excel template.
  • Using the Yandex.Direct interface and CSV format.
  • Using an Excel template in the interface or an Excel / CSV template in Direct Commander.

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Keyword: !Sell A Smartphone. The Exclamation Mark Operator Is Applied. Which Search Queries Will Trigger This Ad? Select Two Correct Answers.

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Answer

  • Want to sell smartphone in Moscow
  • Sale smartphone
  • Where to sell a smartphone in Moscow
  • Selling smartphone Moscow

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An Advertiser Created A Mobile Ad And A Desktop Ad In One Ad Group. The CTR Of The Desktop Ad Is Higher Than The Mobile Ad. Which Ad Will Be Chosen For Impressions On Smartphones?

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Answer

  • The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones.
  • The user will see the ad that is more relevant to their search query.
  • The user will see the desktop ad since its high CTR gives it priority over the mobile ad.

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An Ad Group Has Only Mobile Ads In It. Which Ads Will Appear On Desktop Devices?

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Answer

  • Mobile ads will appear on desktop devices.
  • The advertiser’s ad will not participate in the auction, since they don’t have ads for desktop devices. Yandex.Direct will automatically generate desktop ads based on the mobile ad’s title and text.

 

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You Have A Client Base That Is Interested In Your Services And Makes Up Most Of Your Revenue. You Have Increased Your Production And Want To Use Yandex.Direct To Attract New Customers. What Is The Best Way To Target This Audience?

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Answer

  • Create a look-alike segment in Yandex.Audience based on your clients’ data.
  • Create a segment based on a Yandex.Metrica goal (“Visited the Contacts page”).
  • Create a Yandex.Audience segment based on your clients’ data.
  • Create a DMP segment based on data from third-party providers

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