Category: Yandex Direct Exam Answers

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An Advertiser Wants To Increase The Reach Of His Ad Campaign Without Exceeding His Monthly Budget. Which Strategy Will Best Help Him Reach This Goal?

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Answer

  • A CPA strategy with a weekly budget limitation.
  • A manual bid management strategy.
  • Weekly budget: maximum clicks.

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Ad Text In English: “Buy Red Sofas Online.” Geotargeting: Russia. Which Changes Need To Be Made In Order To Pass Moderation?

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Answer

  • None apart from checking that the ad text fits in within the character limits.
  • None, but the advertiser must provide documents confirming their right to do business in Russia.
  • A translation into Russian must be added and the ad text has to fit in within the character limit.

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Your Client, SuperAirPlus, Is A Flight Metasearch Site. Can Your Client Use Competitors’ Brand Names In Their Keywords And Ad Texts?

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Answer

  • Yes, competitors’ brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.
  • Yes, Yandex advertising requirements allow this.
  • Competitors’ brands can be used in keywords, but not in ad texts.

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Which Retargeting Types Are Available For Text & Image Ads? Select The Most Complete Answer

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Answer

  • Based on Yandex.Audience goals.
  • Based on Yandex.Metrica goals.
  • Based on Yandex.Metrica goal and segments .
  • Based on Yandex.Audience segments and on Yandex.Metrica goals and segments.

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What Happens If There Is Overlap Between Different Retargeting Criteria?

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Answer

  • The criteria with the highest traffic volume will be applied.
  • Only the criteria with the highest CPC will be applied.
  • The criteria with the highest combined CPC and CTR will be applied.

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Which Option In Yandex.Direct Becomes Available Once Yandex.Metrica Is Connected?

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Answer

  • Retargeting in Yandex network, CPA, ROI, Weekly budget strategy: maximum conversions.
  • Automatic pausing of the campaign when the site is down.
  • All of the above.
  • Bid adjustments by gender and age.

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