Category: Yandex Direct Exam Answers

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Look At The Screenshot Below. What Does It Mean If An Error Sign Appears Next To Your Campaign?

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Answer

  • The campaign was deleted, no information is available.
  • The campaign did not pass moderation.
  • The campaign was not loaded from the server.
  • There are problems that will stop the data from being uploaded.

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Look At The Screenshot Below. What Does It Mean If A Star Appears Next To A Campaign?

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Answer

  • The campaign was sent to the server.
  • The campaign was sent for moderation.
  • There are edits ready to be sent to the server.

or

  • The campaign’s strategy was changed and the edited campaign was sent to the server.

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Can A Dynamic Ad Campaign And A Regular Ad Campaign Work At The Same Time?

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Answer

  • Yes, Dynamic ads complement campaigns with regular ads.
  • Yes, but the campaigns should be separated for different types of host sites, e.g. one campaign for search, and the other for the Yandex Advertising Network.
  • No, the campaigns will compete with each other.

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Can You Use Your Company’s Logo Within A Text & Image Ad?

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Answer

  • No, it is against the rules to use company logos in Text & Image ads.
  • Yes, you can and there are no restrictions.
  • Yes, but only if the logo takes up no more than 20% of the whole image.

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What Will Happen If An Advertiser Uses The Same Keyword List In A Regular Search Campaign And A Search Banner Campaign?

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Answer

  • Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.
  • The ad with the highest combined CTR, bid and quality coefficient will appear.
  • The regular ad will appear, because they have priority over all other ad types.

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