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Why would you see “Unknown” appear in the location or region data in your countries report?

  • The search engine is encrypting the user data. This is common on Google.
  • The region or country’s ISO data is unavailable.
  • A contact submitted a HubSpot form on a page without the HubSpot tracking code.
  • You haven’t set up your sources report with your HubSpot account manager yet.

The correct answer is:

  • The region or country’s ISO data is unavailable.