Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?

• Amazon’s attribution logic leverages a 14-day window; queries run before the 14-day attribution window passes will be missing relevant conversion events.
• All impression and conversion events in AMC have a 14-day lag from event occurrence to event present in AMC table.
• There is no need to wait 14 days after the end date of your query date range; waiting will have no impact on the query results.

The correct answer is:

• Amazon’s attribution logic leverages a 14-day window; queries run before the 14-day attribution window passes will be missing relevant conversion events.